Articles

Old El Paso Stand 'n Stuff

Product Placement

There are certain things I associate with Old El Paso, very few of them being particularly good. «Flavorless» comes to mind, right up there next to «stale». Actually, truth be told, I really don't have any fond memories of their products.

But! Just recently I wandered past a «Mexican» aisle, and found myself mesmerized by one of Old El Paso's new products (or so I assume): the «Stand 'n Stuff».

This is pretty much what you'd expect it to be. A boat-shaped tortilla which does (or is supposed to do) exactly what it says on the tin. It stands upright by itself while you stuff it. The very notion of something like this was intriguing enough that I had to give it a shot.

Does it work? Well, yes. In all its basic-ness I suppose it does.

The package consists of eight flour tortillas, all sticking together like only Old El Paso products could do. Prying the tortillas apart without tearing them is quite the challenge, but let's give Old El Paso this: their products are, in their minds, both tasty and fun.

What you do at this point is up to you. Stuff the «boat» with meats, cheeses, and vegetables. Whatever you like; Old El Paso does not discriminate.

Stuff it, broil or bake it for a bit, and you have a boatload of a taco. It's easily stuffed and as easy to eat as a folded-over tortilla.

Which brings us to the real question: Why exactly does this exist? It looks nifty at first, but there aren't any advantages over a regular Old El Paso tortilla. They're both semi-stale and both break apart after the first bite. There's nothing here but a gimmick.

Surprising, I know!

So no, this should not exist. One could argue Old El Paso should not exist either, but that's kind of a moot point. Old El Paso is here and it is not going anywhere.

The «Stand 'n Stuff», however, is hopefully living on borrowed time, as its sole purpose now seems to be to annoy me.