Honestly, I find Taco Bell to be the most fascinating fast-food company -- let's not call it «restaurant» -- out there. Here's a chain that has gone through pretty much any popular Mexican dish, which leaves them with precious few options for menu-renewals. So where is there to go from there?
The answer: the Grilled Stuft Nacho.
Now, let's be frank about this: calling the Grilled Stuft Nacho «new» is kind of a hyperbole. What we have here is a tortilla, stuffed with what the US court system declared to be meat, alongside Taco Bell's (probably) patented Velveeta concoction.
The result is, as you might imagine, pretty much on par with anything from Taco Bell.
More interestingly -- and this is where the fascination comes back into play -- is how Taco Bell is marketing this thing. I mean, they really are trying, there is no doubt about that.
For example: Did you know Taco Bell pairs its dishes with drinks? I kid you not, and one can only assume they brought in a sommelier to nail these pairings. For the Grilled Stuft Nacho, for example, you are advised to go with a Mtn Dew® Baja Blast™ Freeze.
Sounds delicious to me.
That is not the end of it, however. Taco Bell has figured out what the kids like, and if there's something the kids do religiously -- alongside the Social Media Rockstars -- it's using «hashtags». For whatever reason, Taco Bell's tag of choice is «#doingstuff».
Exactly what you'd be doing while eating a Grilled Stuft Nacho is beyond me, unless, of course, throwing it in the garbage counts. (Judging by their website, some like to sit in a box while eating it, which… It takes all kinds.)
Taco Bell: Tasty, classy, and hip.
And I'm not going to stop trying these Taco Bell... things... They just keep getting worse. It takes true talent to do something like that.
Should the Grilled Stuft Nacho exist? No, but then again, nor should Taco Bell, really.